Elevating The All-Hands Experience for Greenhouse Software’s Global Team
Background
Since July 2022, People First Elevation Team (PFET) has been a strategic partner to Greenhouse Software, helping design and execute high-impact company meetings for 600+ global employees across Americas and EMEA.
With structured programming, leadership coaching, and values-driven storytelling, Greenhouse has turned all-hands meetings into strategic engagement opportunities—keeping employees informed, aligned, and motivated to drive company success.
The Challenge
Driving Engagement & Business Alignment in Company Meetings
As Greenhouse grew, company-wide meetings became routine and transactional, lacking the structure needed to drive engagement and reinforce key business priorities.
Key Issues
🔹 Low engagement & energy: Employees tuned in but weren’t actively engaged.
🔹 Lack of structured updates: Leadership struggled to connect business performance with company values in a meaningful way.
🔹 Visibility challenges: The same voices dominated discussions, limiting leadership exposure and diverse perspectives.
🔹 Global accessibility: Employees in EMEA faced time-zone challenges, reducing attendance and engagement.
🔹 Logistical burden: The People Experience team lacked dedicated production support, making execution a challenge.
Greenhouse needed an intentional approach to company meetings that increased engagement, ensured clear business updates, and reinforced company values in a way that resonated across all regions.
The Solution
A Structured, Storytelling-Driven Approach to Company Meetings
Greenhouse partnered with People First Elevation Team (PFET) to redesign their all-hands meetings into high-performing, strategically aligned experiences.
Leadership Coaching & Structured Delivery
✔ Developed a speaker coaching framework to help leaders and employees deliver clear, confident, and engaging updates.
✔ Expanded participation by introducing rotating guest emcees and new leadership voices, ensuring a dynamic meeting experience.
A Balanced Approach: Business Updates + Storytelling
✔ Connected financial updates and key business goals to Greenhouse’s core values, making strategy more tangible for employees.
✔ Ensured every meeting included real-world employee stories that reinforced company priorities and cultural values.
✔ Increased clarity around financial and business performance with structured updates from the CFO and sales leadership.
Production & Experience Design
✔ Designed a repeatable meeting structure, ensuring a mix of business updates, leadership insights, and recognition.
✔ Integrated multimedia elements to keep engagement high while staying focused on business impact.
✔ Optimized meeting formats for a global audience, ensuring key updates were accessible across all time zones.
Operational & Technical Support
✔ Eliminated production burdens from the Greenhouse People Experience team, ensuring a smooth, professional execution.
✔ Provided real-time event support, allowing internal leaders to focus on messaging and engagement rather than logistics.
The Results
Increased Clarity, Engagement & Leadership Alignment
Our structured and story-driven approach led to measurable improvements in employee engagement, leadership communication, and meeting impact.
Stronger Business, Financial and Strategic Awareness
✔ Pre/Post-event surveys showed a significant increase in employees’ understanding of financial and operational priorities.
✔ Leaders now communicate complex business updates in a clear, digestible format that employees retain and act on.
Higher Engagement & Participation
Consistently 85%+ participation rates across a globally distributed workforce.
90%+ of employees state these meetings are a valuable use of their time and make them proud to work at the company.
Employee Feedback from All-Hands Meetings:
“This was already the best company all-hands I’ve been a part of.”
“Exciting updates! It makes me feel proud to work here.”
“The balance of business updates and storytelling was perfect—these meetings actually inspire me to do my best work.”
A New Standard for Company Meetings
✔ Employees now see all-hands as a critical part of their connection to leadership and company priorities.
✔ Meeting quality and engagement have set a new internal benchmark, inspiring other teams to adopt a more structured, high-impact approach to company communications.
A Transformational Partnership
“I’ve had so much on my plate this past quarter—balls were sure to get dropped! Having a team that had my back was absolutely crucial. If I drop a ball, the company is affected as well, so having your support made all the difference. Your ability to adapt, stay flexible with shifting priorities, and keep everything running seamlessly is something I deeply appreciate. I don’t know what we would do without you all!”
Maria Culbertson, Senior Manager, Internal & Executive Communications
“Our work together has reignited my love for meaningful dialogue and the importance of experience design in every meeting. It’s no longer just about running a Zoom call—it’s about creating a moment of connection, motivation, and belonging. This partnership has elevated our meetings across the board and completely changed the way we approach company-wide gatherings.”
Layla Kajer, Fmr. Director of People Experience
If your all-hands meetings aren’t driving engagement, alignment, and business impact, we can help.
Let’s Chat! Schedule a free consultation to explore how we can help your team improve your meeting structure and execution.
✅ Ensure employees leave each meeting informed, engaged, and aligned.
✅ Empower leaders to communicate with confidence and clarity.
✅ Take your meetings from routine updates to results-driven impact.